Unsafe use of LinkedIn automation tools can be risky That’s why B2B growth hackers, sales, business development, and marketing professionals are increasingly using and recommending automation tools. Simply because marketers who use LinkedIn automation tools feel that the rewards outweigh the risks. The popularity of LinkedIn automation tools has been growing rapidly despite the fact that these tools violate Linkedin’s terms of use. This trend has not gone unnoticed and in the past few years, a bunch of third-party apps have emerged to automate LinkedIn lead generation or social selling. Over 84% of C-level B2B buyers are influenced by social media when considering a purchase, so social engagement is as important as ever. What is LinkedIn Automation and Why Does it Matter?
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